Premium coffee brand Hollys Coffee has launched a new advertisement campaign featuring K-pop group RESCENE, reinterpreting traditional Korean folk tales in a modern style. The campaign is inspired by classic tales including 'The Tiger and the Persimmon', 'The Turtle's Underwater Palace', and 'The Golden and Silver Axes', with RESCENE members starring as the main characters in each episode. Won-i showcases various expressions while searching for a 'Hoham Smoothie', May and Jena transform into a rabbit and underwater princess, displaying charm and elegance, while Liv encounters a mountain goddess while searching for Hollys' black sesame menu in a witty storyline. Hollys has released five autumn season menu items including Hoham Smoothie, Quince Pear Tea, and Black Sesame Rice Hollychino. The brand is offering random photo cards as gifts with RESCENE set purchases. Founded in 1998 as Korea's first espresso specialty coffee shop, Hollys celebrates its 28th anniversary by incorporating traditional Korean ingredients and cultural elements like Korean hanbok, mother-of-pearl, hanji paper, and hanok architecture throughout the brand.