Krafton's global hit game 'PUBG Battlegrounds' celebrated its 9th anniversary by collaborating with global artist ALLDAY PROJECT to release a commemorative song and music video. The collaboration track 'I DON'T BARGAIN' expresses the philosophy of 'survival' and 'competition' that Battlegrounds has maintained over the past 9 years, with the core message "I don't bargain" and lyrics "I don't partake with them fakes" symbolizing players' attitudes of surviving in fierce competition through their own methods. Members of ALLDAY PROJECT, including Vince, a singer and producer from The Black Label, directly participated in songwriting to add authenticity to the song's message. Krafton explained that the project carries the meaning of a tribute to global fans who have shared the battlefield together. The released music video unfolds against the backdrop of Battlegrounds' characteristic intense battlefield, starting with a powerful statement of "I don't bargain" and featuring sequential appearances of ALLDAY PROJECT members performing, cross-edited with game battle scenes of gunfire and explosions to maximize immersion. The final scene of the video features Battlegrounds' iconic 'Level 3 Helmet' and includes 9th anniversary congratulations messages from fans around the world, creating a symbolic conclusion. Beyond being a simple event-based collaboration, this project seeks to find the intersection between Battlegrounds' world view and musical identity, representing a meaningful attempt to create new fusion of games, music, and cultural content.