Koo Bon-young, a CEO with background from FNC Entertainment and RBW, has officially declared a generational shift in K-pop production during an interview for ASIA ARTIST AWARDS 2025. In the interview, Koo expressed his concerns about the current K-pop industry being monopolized by major entertainment companies in production and planning sectors. He emphasized the necessity of an industry structure that provides more opportunities for mid-sized entertainment agencies to participate actively in K-pop development. Koo advocated for the emergence of a new generation of producers and creative professionals who can bring fresh perspectives to the industry. Drawing from his accumulated experience and expertise throughout his career, Koo demonstrated his commitment to fostering a healthier ecosystem within the K-pop industry. His remarks represent a significant voice from industry insiders calling for transformation in the existing large-scale agency-centered K-pop system, resonating with growing public opinion about the need for greater diversity in K-pop production environment.