Global sports brand DYNAFIT announced on the 10th that it has appointed SHINee's Minho as its new exclusive model and will launch the 2026 S/S season campaign. Minho is a representative 'sports enthusiast' in the entertainment industry, having competed in marathons, triathlons, and the extreme fitness race 'HYROX,' establishing himself as a 'multitalent entertainer' through his serious attitude and passionate energy toward sports. Notably, on the 1st, he competed in the 'HYROX Taipei' competition held in Taiwan alongside HYROX Korea ambassador Hong Beom-seok and claimed first place, proving his genuine commitment to sports. DYNAFIT selected Minho because his pure passion for continuous challenges through intense training aligns with the brand's identity of relentless research to support optimal performance. The 2026 S/S campaign video focuses on capturing the dynamic energy of Minho's actual high-intensity training routine—including non-motorized treadmill, rowing machine, and skierg workouts—rather than elaborate production. In the campaign, Minho demonstrates the essence of training to surpass his former self by increasing speed even in extreme moments, while showcasing how DYNAFIT's 'PRO short-sleeve shirt' provides perfect support for his workouts. Minho shared his thoughts, saying 'DYNAFIT products are my favorite items because they don't interfere even with intense movements' and 'I want to convey new energy with DYNAFIT that allows me to focus solely on exercise.'