Global casual footwear brand Crocs has appointed K-POP boy group NCT WISH, under SM Entertainment, as its domestic brand ambassador and is launching the new campaign 'Do Your Thing'. NCT WISH, known for their bright and positive energy combined with natural charm, enjoys strong support from global Gen-Z fans, and their unpretentious confidence and comfortable atmosphere align perfectly with Crocs' brand philosophy emphasizing 'authenticity'. The collaborative campaign was designed as an extension of Crocs' global brand campaign 'Wonderfully Unordinary', conveying messages of accepting oneself as is rather than being influenced by others' perceptions, and displaying natural individuality in everyday life. The campaign photoshoot features contrasting backdrops of a stage and a waiting room, capturing members in a comfortable daily atmosphere in the waiting room and expressing their personal style without self-consciousness on the stage, intuitively delivering the campaign's message. For fans and consumers, Crocs will introduce the 'Wish Pick Jibbitz Charm' collection reflecting each member's preferences, with actual customization combinations selected by members to provide both collectible value and styling inspiration. Campaign content including photoshoots and member-specific videos will be released sequentially through Crocs' official SNS channels, and products worn by members are available at Crocs' official online mall and major stores nationwide.