Hyunjin from the global K-pop group Stray Kids has been selected as the official Global Ambassador for the luxury fashion brand GUESS. In the campaign photoshoot unveiled by GUESS, Hyunjin showcased a 'Modern Heritage' concept by styling denim shirts and jeans, exuding his signature charismatic atmosphere and restrained sensuality. The campaign release immediately demonstrated Hyunjin's powerful global influence as products he wore sold out across GUESS's official websites and stores not only in Korea but also in Europe, the United States, and Japan. This phenomenon highlights Hyunjin's status as a major influencer with a substantial global fanbase. Going forward, Hyunjin will serve as the face of GUESS and participate in various global projects, allowing him to connect with fans worldwide through his new ambassadorial role.