Choi Yoojung, a former member of the group I.O.I, attended the 'Beautiful Life in Seoul (BLS)' event held at Seoul's Dongdaemun Design Plaza (DDP) on August 23, 2026. The event was organized around Seoul Beauty Week, integrating fashion, wellness, design, entertainment, and local commercial content into a major cultural festival. Choi Yoojung was spotted visiting the Korean Colmar booth at the venue to explore their products and services. The event consisted of an experiential B2C program where citizens and tourists could participate directly, as well as a B2B business program for buyers. It served as a comprehensive showcase representing Seoul's beauty and lifestyle industry.