BOYNEXTDOOR, a six-member group consisting of Seongho, Riwoo, Myung Jaehyun, Taesan, Leehan, and Woonhak, has risen as a 'blue chip in the advertising industry' based on high recognition and favorability. The group has been selected as advertising models for Buldak's new global campaign and Binggrae's Banana Flavored Milk, while also representing Nachi Perfume and color cosmetics products. This trend is expanding into the fashion sector, with Taesan and Leehan recently attending the Courreges 2026-2027 F/W collection show in Paris. They garnered attention from global fashion insiders and local media with their confident attitude and refined styling, with Courreges' official social media also mentioning their attendance. True to their name 'the boys next door,' BOYNEXTDOOR has earned love for their relatable music, unadorned vibe, and signature hip and cool sensibility, setting new career highs with each activity. From their third mini album '19.99' to their fourth mini album 'No Genre' and fifth mini album 'The Action,' they achieved three consecutive million-seller records. Their digital single 'Only Today I LOVE YOU' released last year also ranked highly on the Melon chart, demonstrating both musical achievement and commercial value.