Minami and Jena from K-pop group RESCENE have been selected as the new faces of beauty brand Han Skin. On the 24th, Han Skin announced the appointment of the two members as brand models and announced a rebranding campaign. RESCENE achieved viral success when their signature song 'LOVE ATTACK' reached the number 1 spot on Melon's Top 100 chart about two years after its release in July. The members gained recognition through viral content on social media, including Minami's 'Geoje Yaho' meme and Jena's Gyeongju dialect. The group also ranked first in new idol group brand reputation in July. Han Skin selected the members to strengthen connection with the MZ generation and establish a sophisticated brand image, focusing on RESCENE's youthful and trendy appeal. The campaign connects the narrative of 'growth' shared by both Han Skin and RESCENE, with the slogan 'Burst the pink potential within you,' centered on the 'Arrowroot PDRN Hyaluronic Radiance Serum' product. The campaign featuring Minami and Jena will launch on the 24th with promotions across major online and offline channels including Olive Young and Musinsa, along with outdoor advertisements in major commercial areas of Gangnam and Seongsu, and brand films to be sequentially released through official social media.