K-pop group ATEEZ has demonstrated strong presence in the American music market with their recently released mini album 'GOLDEN HOUR : Part.4'. The album achieved 3 consecutive entries on Billboard 200, the main album chart, proving the influence of their global fanbase. The album debuted in the upper ranks of Billboard 200 immediately after its release, and maintained consistent growth through weeks 2 and 3 with continuous sales and streaming performance. Notably, ATEEZ also secured the top position on Billboard's 'World Album' chart for 3 consecutive weeks, reaffirming their high popularity in the global K-pop market. ATEEZ has continuously expanded their fanbase through world tours and performances centered in North America and Europe, forming an independent fandom through their powerful performances and concept-driven music style. The music industry views ATEEZ as a representative group of the next generation of K-pop, and this Billboard chart achievement is analyzed as a culmination of their accumulated global activities.