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Google Search Celebrates BLACKPINK and K-pop Stars with Special Easter Eggs

Published 2026.03.06

By Cely Editor

Google Search Celebrates BLACKPINK and K-pop Stars with Special Easter Eggs

Google has unveiled special Easter eggs in its search engine to celebrate the remarkable global success of K-pop stars including BLACKPINK, BTS, and IVE this spring of 2025. Easter eggs, a concept in the IT industry, refer to hidden fun features or interactive elements embedded in products. When users search specific keywords, animated and dynamic visuals appear on the search results page. Google's initiative stems from its core philosophy of connecting people through technology, supporting global fandoms that transcend borders. According to Google's internal data as of December 2025, BLACKPINK and BTS rank as the 1st and 2nd most-subscribed official artist channels on YouTube worldwide. K-pop dominates the music video scene, claiming all top 9 positions for most views within 24 hours of release. Notably, PSY's 'Gangnam Style' became YouTube's first video to surpass 1 billion views and ranks 4th in all-time views. Through various services including YouTube, Search, and Maps, Google provides rich fan experiences across online and offline platforms, positioning itself as the most powerful global stage for borderless K-pop fandoms.