IPX, a digital IP entertainment company, has launched the second pop-up exhibition 'SWEET Dreamiez POP-UP' featuring 'Dreamiez,' an official collaborative character developed with NCT DREAM, at K-POP SQUARE in Hongdae, Seoul on the 6th. The pop-up will operate until the 15th and is simultaneously held at Shinsegae Centum City in Busan. The exhibition features Instagram-worthy photo zones decorated with gift boxes, large plush statues made of soft fur material, and message zones where fans can freely express their feelings. The main theme showcases Dreamiez transformed into desserts, providing visitors with an immersive experience of the character's universe. The product lineup includes thematic items such as plushies, mini keychains, photo holder keychains, and random card stickers with pastel colors combined with elements like stars, candies, and clouds, alongside basic items like character face plushies, zip pouches, and string pouches. IPX has conducted simultaneous offline and online sales to enhance accessibility for international fans and plans to expand to global K-POP specialty stores in Shanghai, Beijing, Bangkok, and Tokyo. This strategy demonstrates a virtuous cycle model in K-POP IP business, extending from albums to character development to pop-up exhibitions.