IPX, a digital IP entertainment company, launched the second pop-up 'SWEET Dreamiez POP-UP' featuring 'Dreamiez,' an official collaborative character IP created with NCT DREAM. The pop-up runs from the 6th to the 15th at K-POP SQUARE Hongdae and Busan Shinsegae Centum City simultaneously. The venue features immersive experiences including photo zones decorated with Dreamiez gift boxes, photo spots with large plush statues made of soft fur material, and a message zone where fans can freely express their feelings. This pop-up uniquely portrays Dreamiez transformed into desserts, providing visitors with distinctive entertainment. The product lineup includes themed items like plushies, mini keychains, photo holder keychains, and random card stickers in pastel colors, alongside basic items such as Dreamiez face plushies, backpack pouches, and face string pouches. The pop-up operates both offline at physical locations and online, expanding accessibility for global fans. IPX plans to continue engaging fans worldwide through K-POP specialty stores in Shanghai, Beijing, Bangkok, and Tokyo. Through this expanded business model, IPX is creating a virtuous cycle in the K-POP IP business and continuously expanding Dreamiez's influence through storytelling.