CJ Cheiljedang's global K-food brand Bibigo operated an experiential booth at 'KCON LA 2026,' held from August 14-16 at the LA Convention Center in the United States. K-pop group ALPHA DRIVE ONE collaborated as Bibigo's global brand ambassador, featuring an artist-themed zone within the booth. The event was designed with a 'K-Flavor Arcade' concept centered around four representative Korean tastes: kimchi, sweet-salty, spicy-sweet, and spicy flavors. Visitors experienced digital content utilizing ALPHA DRIVE ONE's IP and participated in motion games while sampling popular Bibigo products including mini wontons, spicy kimchi ramen, and K-sauces. The event attracted approximately 142,000 attendees, with the Bibigo booth consistently crowded and product samples quickly depleted, demonstrating strong global interest in Korean cuisine and K-food.