Yuna from ITZY has been selected as the first brand model for the women's fashion brand Trimming Bird. The brand's operating company, Hago House, decided to appoint her as the model because her sensible and confident image aligns well with Trimming Bird's unique women's clothing style. The campaign is produced under the concept of 'the most authentic Yuna moments hidden beyond the spotlight,' focusing on capturing her free and natural side different from her stage presence. The pictorial showcases Trimming Bird's 2026 F/W collection, featuring classic normcore style centered on outerwear made with signature autumn materials such as suede, tweed, and eco-leather. The products Yuna wore in the campaign will be sold on Trimming Bird's official website and offline stores nationwide. A Hago House official stated that the collaboration between Yuna, a representative K-pop visual and idol with distinctive personal style, and the brand is expected to expand the brand's influence and create new customer touchpoints.