August 2024 marks a significant moment for K-pop as major boy groups make their comebacks. Leading the charge is Stray Kids, who released their mini-album 'This and That' on August 7th, followed by comebacks from BIGBANG, NCT 127, ENHYPEN, and rookie group ALPHA DRIVE ONE later in the month. Stray Kids' 'This and That' achieved the #1 position on Billboard 200 for the 9th consecutive time, with domestic sales reaching approximately 3.28 million copies in the first week, marking their fourth consecutive 'triple million-seller' album. BIGBANG commemorated their 20th debut anniversary on August 19th with the digital single 'BiiiG' (BiiiG), featuring member G-Dragon's writing and composition, marking their group activity return after approximately 4 years and 4 months. The K-pop music market has already surpassed previous records, with 2024 first-half album sales reaching 49.53 million copies, exceeding 2023's first-half record of 46.17 million copies. With multiple major groups releasing albums in the second half, the industry is poised to set an all-time annual sales record. ENHYPEN's comeback is scheduled for August.