Recent trends in the K-pop community show that the challenge led by NCT WISH is gaining significant popularity, resulting in unexpected changes in music charts. Notably, singer CRUSH's song 'Hate' is experiencing renewed popularity on the charts after a considerable time, attracting attention from music fans. The challenge, which includes participation from various idols including IVE, is rapidly spreading through social media platforms and maintaining high engagement rates. Due to the influence of the challenge trend, 'Hate' by CRUSH has seen a significant increase in streaming numbers, demonstrating the substantial impact of challenges and social media in the digital music market. This phenomenon goes beyond just a single song's popularity surge and suggests the importance of trend dissemination in the K-pop ecosystem, proving that idol group challenges have considerable influence on music charts and streaming performance.