South Korea's Intellectual Property Office announced on the 5th that it had issued corrective orders to four companies that unlawfully used the names and likenesses of idol group members without authorization, marking the first application of the publicity rights infringement corrective order system established through amendments to the Unfair Competition Prevention Act in August 2024. This is the first corrective order issued for publicity rights violations since the system's introduction. The four companies were caught illegally manufacturing and selling items such as photocards, student ID-style cards, and stickers using the stage names and photographs of 41 members from six idol groups, including SEVENTEEN. Publicity rights protect the economic value of personal identifiers such as celebrities' names, faces, and images. Companies that fail to comply with the corrective order may face fines of up to 20 million Korean won (approximately $15,000). This enforcement action by the Intellectual Property Office demonstrates a strengthened legal commitment to protecting the publicity rights of idol groups and cracking down on illegal merchandise sales targeting fans.