BTS has ranked #1 in the K-pop idol group brand reputation survey conducted by the Korean Corporate Reputation Research Institute from July 17 to August 17, 2026. The survey analyzed 115.39 million pieces of big data, measuring consumer engagement index, media index, communication index, and community index. BTS recorded a brand reputation index of 7,107,645, a 9.04% increase from July's 6,518,675. LESSERAFIM took second place with 7,045,802, with a gap of only about 620,000 points from BTS, while IVE secured third place with 3,964,992. SEVENTEEN ranked 4th and TWICE ranked 5th. The analysis showed BTS had an exceptionally high positive sentiment ratio of 93.07%. Key linked analysis terms included 'breakthrough' and 'record,' while prominent keywords were 'ARMY,' 'BTS The City Arirang,' and 'world tour.'