YG Entertainment, founded on May 20, 1996, marks its 30th anniversary this year. Starting as 'Hyun Planning' by Yang Hyun-seok, a former member of Seo Taiji and Boys, YG pioneered hip-hop in the K-pop market with Jinusean's 'Gasoline' in 1997 and One Time's 'Hot Hot' in 1998. In the 2000s, YG led an R&B vocal trend with artists like Hwi-sung and Gummy, and started the Heelys craze with Se7en in 2003. The debut of BIGBANG in 2006 transformed YG from a black music label into a major idol powerhouse. BIGBANG achieved 38 consecutive days at #1 on Melon's daily chart with 'Lies' and became the first artist to appear in top 10 year-end charts across three decades with hits like 'Bang Bang Bang' and 'Fantastic Baby'. 2NE1's debut in 2009 further solidified YG's position as a leading entertainment company. YG opened the YouTube era with PSY's 'Gangnam Style' music video and introduced light sticks, creating new trends in K-pop.