Joshua, a member of K-pop group SEVENTEEN, has been appointed as a brand ambassador for Neopharm's beauty and healthcare company. On the 3rd, Neopharm announced that Joshua, with his composed and neat image and stable demeanor, is an artist with high recognition both domestically and internationally through consistent global activities. The company stated that through this ambassador appointment, it aims to convey the expertise and credibility of the 'Real Barrier' brand, which specializes in strengthening the skin barrier for sensitive skin, more intuitively, and to gradually expand contact points with global consumers. The first brand teaser featuring Joshua was released through Neopharm's official SNS channels. Real Barrier Extreme Cream is a representative product of the brand that has been certified by the Ministry of Food and Drug Safety for its 'skin barrier recovery functionality.' Joshua's composed charm and global influence are expected to enhance the trustworthiness of sensitive skin care products.