Published 2026.03.04
By Cely Editor
Mnet Plus's original variety show 'ON THE MAP' successfully concluded its six-week journey with NCT WISH. The program is a global adventure format where K-pop idols travel the world, face hidden challenges, and complete a single map together, with Mongolia's vast landscape as the backdrop. During the broadcast period, cumulative views across SNS reached 46 million as of March 1st, and related keywords consistently ranked in the top trending topics on X (formerly Twitter) during weekly live broadcasts. Notably, fan interactive participation in the final episode increased by over 230% compared to previous episodes, with viewers spontaneously creating memes and praising it as a healing program. As a newly launched travel variety show on CJ ENM's global K-pop platform Mnet Plus, it attracted approximately 20,000 new sign-ups during the broadcast period and ranked first in viewership in South Korea in January. Global users from 186 regions including Japan, Indonesia, and China accessed the platform, forming dense viewership layers extending beyond Asia to North America, Europe, the Middle East, and Africa. The genuine authenticity of NCT WISH members and the meticulous planning of the production team created perfect synergy, showcasing members enjoying various challenges and activities in unfamiliar environments while demonstrating growth and perfecting the essence of harmless healing entertainment.