IVE's official character 'MINIVE' pop-up store will be held from August 14-23 at Lotte Department Store Busan Main Store for 10 days. MINIVE is an official character IP that reflects the physical characteristics and personalities of IVE members, consisting of six characters including 'Kang An-ji' (An Yu-jin), 'Dal-i' (Autumn), 'Nao-ri' (Rei), 'Cherry' (Jang Won-young), 'Cheese' (Liz), and 'I-rang-i' (Ise). The pop-up will sell 15 items including new products, with region-exclusive limited edition products themed around Busan making their debut. The store operates both pre-reservation through Naver and on-site reservation systems to ensure a safe viewing environment. Customers purchasing official merchandise for over 70,000 won receive one random photocard from six designs, and pre-reservation visitors receive a random MINIVE fan upon purchase regardless of amount. SNS participation events offer random limited-edition stickers for customers who take photos with MINIVE plushies at the photo zone and share them on social media. This follows the successful Seoul pop-up that ran from July 30 to August 9, accumulating 12,000 visitors across Lotte World Mall and Lotte Department Store Jamsil, with expectations for strong visitor numbers due to summer vacation season and tourism demand.