Adapt, a media commerce company established in 2017, announced on the 13th that it has appointed girl group RESCENE as the brand model for 'AEPHE', its hair solution brand. AEPHE determined that RESCENE's fandom and brand image are suitable for expanding consumer touchpoints. The campaign with RESCENE will showcase AEPHE's flagship product 'Scalp Boosting Ampoule' along with other hair and scalp care products including 'Hair Clinic Treatment Booster' and 'Frizz Silky Smoothing Hair Mist'. The Scalp Boosting Ampoule recorded cumulative sales of 500,000 units within 7 months of launch and contributed to achieving maximum quarterly sales this year. AEPHE aims to present hair care as a daily self-care habit through natural and relatable content featuring RESCENE members. Adapt operates multiple beauty brands including K-beauty brand 'OBgE', K-inner beauty brand 'Foodology', and vegan skincare brand 'Pully'.