Global tech brand Infinix announced on the 27th that it has selected Yuna from K-pop group ITZY as its first-ever global ambassador. The ambassador appointment coincides with the global launch of Infinix's flagship smartphone lineup, the 'Note 60 Series,' symbolizing the brand's strategic evolution toward entering the premium market. Infinix explained that Yuna's confident energy and bold self-expression perfectly align with its brand philosophy 'Joy Tech, Beyond Limits.' Yuna expressed her enthusiasm, saying, "I have always believed in the courage to show my true self to the world, and I want to approach fans in new ways with Infinix to create special stories." The Note 60 Series targets younger generations through premium specifications, including Qualcomm Snapdragon chipset, sleek design by Italian automotive design house Pininfarina, and superior audio experience powered by JBL technology. Through this collaboration, Infinix aims to establish an 'integrated brand narrative' that transcends its image as a mere hardware company, demonstrating how technology creates joy, marking its transformation into a premium brand.