The 'K-Collection with KCON LA 2026' will be held at the Los Angeles Convention Center from August 14-16, 2026, organized by the Ministry of SMEs and Startups and the Win-Win Cooperation Foundation. K-Collection is an overseas expansion support program launched in 2014 that operates in conjunction with KCON, a global Korean Wave festival hosted by CJ ENM. The event will feature 40 SMEs across beauty (29 companies), food (6), household goods (4), and fashion (1) sectors, with more than half being first-time participants. The Win-Win Cooperation Foundation will host a promotional fair combining product exhibitions and sales with participatory programs at the Kentia Hall, and conduct export consultation sessions for local buyers. On August 14-15, in collaboration with KOTRA (Korea Trade-Investment Promotion Agency), business-to-business export consultation meetings will be held with major local buyers. Rising idol group RESCENE has been selected as the official artist for K-Collection and will participate by visiting booths and hosting various interactive programs.