SILCUS, a skincare brand that debuted in South Korea in 2020, has announced a rebranding strategy and selected JOOHONEY from MONSTA X as its new model. The brand, which has been centered on premium silk components from Japan's Amami Oshima, aims to place 'silk' aesthetics and 'radiance' imagery at the forefront through this rebranding. SILCUS describes JOOHONEY as a person well-known for his 'transparent and clear honey skin' and an ideal model who can convincingly embody the brand's catchphrase 'silk veil draped on skin.' The campaign is designed around two axes inspired by tarot cards: daytime concept 'XIX-THE SUN(Upright)' and nighttime concept 'XVIII-THE MOON(Reversed)'. JOOHONEY made his solo debut with the regular album 'LIGHTS' in 2023 and made a comeback with the mini album '광' (Light) in January 2026, approximately 2 years and 8 months later—aligning with 'light,' a core keyword SILCUS has emphasized since launch. Starting February 22, the brand released three new products through Naver Smart Store: 'First Essence Serum' with bubble texture, '+ Silk Mist Serum' with 16% high silk content (50ml/100ml), and 'Silk Second Jelly Serum Cream.'