Hearts2Hearts, under SM Entertainment, is receiving a strong response in China with their new single 'RUDE!' announced on February 27th. The new song 'RUDE!' topped both QQ Music's new song chart and trending index chart, as well as the K-pop weekly chart (counted February 20-26), demonstrating high interest from local fans. The 'RUDE!' dance challenge on Douyin, China's leading short-form platform, surpassed 30 million views based on hashtags and is leading a new global challenge trend following 'The Chase', 'STYLE', and 'FOCUS'. The group is also achieving strong domestic performance, with 'RUDE!' peaking at number 5 on Melon's TOP100 (as of 11 PM on the 26th), setting a new record for Hearts2Hearts, and reaching number 16 on the daily chart. The music video surpassed 40 million views in just 5 days and 17 hours, achieving significantly higher view counts much faster than their previous release 'FOCUS', which exceeded 40 million views approximately three months after its release. Hearts2Hearts is scheduled to appear on KBS2's 'Music Bank' on February 27th to perform their new song.