Major K-pop boy groups from the four largest entertainment companies are making comebacks this month, intensifying competition in the music industry. Stray Kids returned to fans on the 7th with their new album 'This & That,' holding the remarkable record of 8 consecutive number-one albums on the U.S. Billboard 200 chart. On the 21st, Enhypen, reorganized into a six-member unit, will release the album 'The Ether: Bliss,' while NCT 127, celebrating their 10th debut anniversary, will make a comeback on the 24th with their seventh studio album 'Bling.' BigBang, marking their 20th debut anniversary, will begin a world tour on the 21st and is expected to release a new album for the first time in four years around this period. With K-pop album sales in the first half of this year reaching 49.53 million copies, a record high, attention is focused on whether these groups' comeback activities can surpass the annual record of 115 million copies set in 2023.