Korean Papa Johns announced on the 27th that it will run a spring season promotion until April 12. Customers who order pizza in large sizes or bigger will receive discounts varying by size: 2,000 won for large, 3,000 won for family, and 5,000 won for party sizes. In collaboration with brand model IVE, Papa Johns will give away limited edition 'pizza slice keyrings' as merchandise. The collectible consists of one replaceable keyring case and six acrylic pizza slice pieces featuring each member. Each piece features member images and signature pizza designs printed on both sides, and collecting all six pieces completes a full pizza shape, enhancing the collection value. The promotion applies across all channels including the official website, call center, in-store telephone, and walk-in orders, but cannot be combined with delivery app orders or other discount benefits. A Papa Johns representative stated this represents differentiated marketing combining the brand model with signature menu items, with plans to strengthen consumer communication going forward.