JOOHONEY, a member of the K-pop group MONSTA X, has been selected as the new model for skincare brand SILCUS. The brand announced the news on February 26th by releasing JOOHONEY's pictorial for the campaign. In the photoshoot, JOOHONEY showcases his deep and captivating gaze while posing above water with sunlight, and displays a mysterious nighttime aura with charismatic energy alongside the moon imagery, perfectly fitting the brand's concept. His clear and luminous skin, with subtle radiance and natural glow, captivated viewers and highlighted the product's benefits. JOOHONEY debuted as a solo artist through his first mini album 'LIGHTS' in 2023, and has recently made a comeback to the music industry with his second mini album 'INSANITY' after approximately 2 years and 8 months.