Global girl group KATSEYE is opening a pop-up store to commemorate the release of their third EP 'WILD'. The pop-up store will run from August 14-19 at HYBE's headquarters in Yongsan-gu, Seoul, featuring a bold and edgy aesthetic centered around the album's key color, hot pink. Interactive experiences include a 'listening zone' where fans can hear special messages from members, a 'message zone' for fan messages, and a photo zone where visitors can try the members' makeup looks using mirror displays. The store will also feature mannequins recreating music video styling and sell official merchandise including t-shirts, accessories, keychains, and badges. Pre-reservations open August 7 at 11:30 AM through Weverse, HYBE's global superfan platform, with capacity managed through a reservation system. A similar pop-up will also run at Universal Music Store Harajuku in Tokyo from August 14-23. The pre-released single 'Animal' has already achieved impressive chart performance, reaching No. 24 on Billboard's Hot 100 and No. 9 on Spotify's Weekly Top Songs globally.