K-pop girl group LE SSERAFIM's influence is expanding beyond music into sports, gaming, fashion, and other industries globally. Member Hong Eunchae threw the ceremonial first pitch at a Chiba Lotte Marines home game at Chiba Zozo Marine Stadium on the 5th, and the team won decisively that day, earning her the title of 'Victory Fairy.' Eunchae was invited as a special guest for the 'BLACK SUMMER WEEK' summer festival and mentioned she will return to Japan the following week for the 'Summer Sonic' stage. LE SSERAFIM will perform at 'SUMMER SONIC 2026' on August 14-16 and at 'BlizzCon 2026' on September 13. The group also showcased their title track 'BOOMPALA' from their second regular album through Amazon Music's 'In the Paint,' an NBA and WNBA-linked content. Member Kim Chaewon, who is an ambassador for crystal brand Swarovski, had the brand specially create opening outfits for their second world tour. Currently, LE SSERAFIM is conducting their 'PUREFLOW' tour in Japan.