Moka, a member of K-pop group ILLIT, attended a pop-up photo event held on the 26th at Shinsegae Department Store Gangnam in Seoul to commemorate the launch of Estée Lauder's NEW Double Wear Stay-in-Place Makeup. The event took place at the Shinsegae Gangnam branch located in Banpo-dong, Seocho-gu, Seoul, where Moka participated in a photo session to connect with fans. This collaboration with the cosmetics brand demonstrated ILLIT's growing global influence and attracted significant fan interest. Estée Lauder's new product is known for its long-lasting makeup formula and was introduced directly to consumers through this event. The news, reported by CBC News, showcases the expanding partnerships between K-pop idols and global beauty brands, highlighting the increasing influence of Korean pop culture in the international beauty industry.