Heart Percent, a color cosmetics brand, has selected BOYNEXTDOOR, a global K-POP group, as its first official brand model as part of its strategy to expand into the global market. This collaboration marks a significant milestone in Heart Percent's brand history and is expected to strengthen the brand's global market presence and influence. The campaign's tagline is 'NOT PERFECT, JUST PERCENT,' which emphasizes respecting each individual's mood, personality, and personal percentage rather than society's predetermined perfection. According to Heart Percent officials, "BOYNEXTDOOR's image, which values free-spirited energy and individuality, naturally aligns with this message." The brand's philosophy of "loving yourself as you are and all your aspects" perfectly matches BOYNEXTDOOR's core values, making them ideal representatives. Following the model selection, BOYNEXTDOOR's individual member campaign videos and comprehensive campaign videos are available on Heart Percent's SNS channels. The products featured in the campaign can be purchased through major distribution channels including Olive Young and Heart Percent's official online store, making the brand more accessible to fans. This strategy aims to increase brand accessibility and allow fans to easily engage with related products. Heart Percent anticipates that BOYNEXTDOOR's strong heritage and global influence will play a crucial role in effectively communicating the 'NOT PERFECT, JUST PERCENT' message. The collaboration between the K-POP group's global recognition and the brand's messaging is expected to create significant synergy, making a powerful impact not only in the domestic market but also in overseas markets.