Global sports brand Under Armour has selected K-pop idol group BOYNEXTDOOR as its new global brand ambassador for the Asia-Pacific region. The six-member group, composed of Sung-ho, Riwoo, Myung-jae-hyun, Tae-san, Lee-han, and Woon-hak, will spearhead Under Armour's new 'COMMIT' campaign and The Bouncy Tee product launch across the APAC region. The COMMIT campaign focuses on motivation and immersion moments that drive people to consistently pursue their passions, with a hero film followed by member-specific videos and visuals to be released sequentially. Under Armour stated that BOYNEXTDOOR's approach of prioritizing process over results, dedicating themselves deeply to their work, and continuously challenging themselves aligns with the brand's core values. Simon Pestridge, Under Armour's CMO and APAC Managing Director, praised the group as a "fresh and authentic young energy group," emphasizing their commitment, honesty, and continuous improvement align with Under Armour's spirit. The Bouncy Tee, the campaign's flagship product, is a versatile t-shirt designed for both athletic and everyday comfort, with each member expressing their unique style. The product is available for purchase on Under Armour's official website and Musinsa, with commit photo pack pre-orders featuring the members' stories also available.