On February 27, 2026, Listerine, a renowned oral care brand, officially appointed global K-pop idol group ENHYPEN as their Asia-Pacific (APAC) ambassador. Through this campaign, Listerine aims to strengthen brand value by leveraging ENHYPEN's worldwide influence and large fanbase among younger audiences. ENHYPEN is a seven-member global boy band under HYBE that has been actively performing across multiple countries including South Korea, Japan, and the United States, enjoying significant popularity worldwide. As part of this partnership, Listerine plans to collaborate with ENHYPEN on marketing initiatives that emphasize the importance of oral health while engaging consumers throughout the APAC region. This collaboration represents a strategic marketing synergy between a K-pop idol group and a global brand, further cementing ENHYPEN's position as an international artist. The partnership is expected to showcase the group's growing influence in global markets. Fans are eagerly anticipating collaborative content that will be released from this partnership between ENHYPEN and Listerine.