Published 2026.08.04
By Cely Editor
YG Entertainment continues the legacy of 'hip-hop and skill' through TREASURE and BABYMONSTER, following the legacy established by Jinusean, BIGBANG, 2NE1, and BLACKPINK. TREASURE built trust through 'YG Treasure Box,' showcasing their training process and achieved KSPO DOME entry by their second concert with strong live performances; their second album 'REBOOT' sold 1.71 million copies. BABYMONSTER exceeded expectations as rookies, setting the record for most first-week sales of a K-pop girl group debut album (401,287 copies). On YouTube, they surpassed 2 million subscribers in the shortest time (129 days) for a K-pop girl group pre-debut, accumulated 9.3 billion views, and achieved 17 videos with over 100 million views. YG will introduce a new boy group in September, while a new four-member girl group 'Next Monster' is gradually revealing members. YG's success stems from their verified procedure of completing skills first before releasing the process as content, enabling rookies to be praised as 'not acting like rookies from debut.'
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