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ZEROBASEONE's Sung Hanbin Appointed as Swarovski Korea Ambassador

Published 2026.02.27

By Cely Editor

ZEROBASEONE's Sung Hanbin Appointed as Swarovski Korea Ambassador

Sung Hanbin, a member of the K-pop group ZEROBASEONE, continues to expand his global influence on the international stage. Hanbin has been appointed as the Korea Ambassador for Swarovski, the renowned global brand specializing in modern crystal lifestyle products. This appointment marks a significant milestone that extends his influence beyond music into the fashion and lifestyle sectors. Additionally, Hanbin has recently taken on the role of KCON Global Ambassador, further elevating his international status. Meanwhile, ZEROBASEONE, the group Hanbin belongs to, will hold an encore concert titled '2026 ZEROBASEONE WORLD TOUR "HERE&NOW" ENCORE' at the KSPO DOME in Olympic Park, Songpa-gu, Seoul from March 13 to 15, 2026, marking the finale of their world tour. This ambassador appointment solidifies Hanbin's position as a global K-pop idol while reflecting the rising international recognition of ZEROBASEONE as a prominent group in the global music industry.