On February 22, 2026, Dongkuk Pharmaceutical announced the appointment of TXT member Taehyun as the global ambassador for dermacosmetic brand Centellian24. Taehyun, a prominent member of the K-pop group Tomorrow X Together, possesses a strong fanbase both domestically and internationally, making him an ideal choice for elevating the brand's global recognition. Centellian24, a leading Korean dermacosmetic brand featuring madecassol as its primary ingredient, specializes in skin soothing and care products. Taehyun's selection as ambassador reflects his clean and sophisticated image, which aligns perfectly with the brand's values and target market. Through this partnership, Centellian24 aims to strengthen its K-beauty global expansion strategy by leveraging the influential power of the Korean Wave. TXT, a five-member group under Big Hit Entertainment, enjoys substantial popularity in both domestic and international music markets, positioning Taehyun as an influential figure for the brand's international marketing campaigns.