The Boy Band BTS held a concert at Gwanghwamun in March that attracted approximately 260,000 fans, garnering significant media attention. The massive crowd surge resulted in nearby subway stations, including Gwanghwamun Station, implementing non-stop passage measures due to severe traffic congestion. This event demonstrated BTS's immense popularity and influence within South Korea. Additionally, the President of Mexico requested BTS hold additional performances, and Korean government officials expressed optimistic expectations for positive outcomes regarding this request. The global influence of BTS continues to expand, with high demand for their concerts both domestically and internationally. This phenomenon exemplifies the elevated status of Korean Wave culture and reinforces BTS's position as a representative Korean cultural content globally.