Amorepacific's hair brand Mise-en-Scene is operating the 'Mise-en-Scene Perfect Serum Popup' at Olive Young N Seongsu in Seoul's trendy Seongsu district until the 26th. With the slogan 'SHINE YOUR SCENE,' the popup is attracting visitors from both domestic and international markets. Notably, on the afternoon of the 19th, all members of global group aespa, serving as brand models, made a surprise visit to celebrate the opening, generating significant buzz. The aespa members personally experienced serums tailored to their hair concerns and participated in photoshoots at the 360-degree moving photo booth. The popup features glamorous photo zones throughout, with the main space's '360-degree moving photo booth' allowing visitors to capture personal videos with glossy hair results, particularly popular among Gen MZ consumers. The 'Find your serum' zone offers a simple balance game that recommends optimal serums based on visitors' hair concerns, providing 30ml mini serums for immediate testing. Additional benefits include hair scrunchies for SNS verification, DIY keyrings and stickers for purchasers, and highly collectible merchandise including aespa photocards and black pouches distributed on a first-come, first-served basis based on purchase amounts. The Seongsu location is bustling with waiting visitors. Foreign tourists from China, Japan, and other countries are flocking during the holiday period, with an average of approximately 1,200 daily visitors, cementing its status as a global beauty destination. A Mise-en-Scene representative stated, 'We aimed to directly communicate with customers in Seongsu's global tourist district and demonstrate the brand's authentic hair care expertise.'