Samsonite Korea's global lifestyle brand TUMI has released a digital photo shoot featuring 'Alpha Collection' in collaboration with ATEEZ member San. The photo shoot presents an 'All-scenario styling aesthetics' concept that suits every situation. TUMI has reinterpreted the Alpha Collection as a 'lifestyle partner' for modern men, combining exceptional performance with sophisticated style and creating a product line tailored to the 'multi-hyphenate' lifestyle of professionals active in various fields. Produced under the theme of 'San's Daily Life with TUMI,' the photo shoot showcases the versatility of the Alpha Collection through various scenes including office settings, sports, leisurely weekends, and travel. San demonstrates impeccable style expression, transitioning from sleek business looks to sporty outfits across changing concepts. Through this collaboration, TUMI emphasizes the utility of one bag that can cover diverse scenarios, responding to the modern trend of blurred boundaries between work and daily life, while implementing the brand's proprietary FXT™ bulletproof nylon material to achieve both minimalist design and superior performance. The photo shoot and video, produced in collaboration with fashion magazine 'GQ Korea,' can be viewed through GQ Korea's Instagram, and items featured in the shoot are available at TUMI's official online store and department stores nationwide.