The K-pop scene is showing new momentum following the year-end awards season. BLACKPINK is making a comeback with their third mini-album on February 27th, marking their first release in 3 years and 5 months. The album contains five tracks including the title track 'GO', pre-release song 'Jump', and additional songs 'Me and my', 'Champion', and 'Fxxxboy'. Notably, BLACKPINK is undertaking a large-scale collaboration project with the National Museum of Korea (NMK) to promote Korean traditional culture to the world as cultural ambassadors. Meanwhile, BTS is set to make a full group comeback next month, starting from within Gyeongbokgung Palace and performing at Gwanghwamun, positioning themselves as promoters of Korea's heritage to global audiences. During their hiatus, BLACKPINK members demonstrated their prowess through solo activities. Notably, Rosé achieved global success with the duet 'Apartment' (APT.) alongside pop star Bruno Mars and won two awards at the 2025 MTV Video Music Awards. Both groups' comebacks are expected to lead a new golden era for K-pop while serving as effective conduits for spreading domestic traditional culture on the global stage.