Global sports brand FILA has recently selected artist WOODZ (Cho Seung-youn) as its new brand model and unveiled the first campaign for the 2026 spring/summer (SS) season. WOODZ is a talented musician with songwriting and composing abilities, who rose to prominence as an icon of the reverse charting myth with his self-composed song 'Drowning,' achieving chart-topping success approximately two years after its release. FILA plans to strengthen communication with 2030 consumers through WOODZ's solid fan base and trendy sensibility. In the released campaign photos, WOODZ perfectly embodies FILA's new collection with a relaxed atmosphere and sporty sensibility, enhancing the brand's image.