The Korean Corporate Reputation Research Institute announced that BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) has secured the top position in the idol group brand reputation rankings for February 2026. BTS achieved a brand reputation index of 9,909,639, marking a 29.28% increase from January's 7,665,021. The detailed metrics include a participation index of 322,558, media index of 926,777, communication index of 3,563,710, and community index of 5,096,594. Link analysis revealed high engagement with keywords such as 'comeback,' 'live broadcast,' and 'pre-order,' while keyword analysis highlighted 'Gwanghwamun,' 'Busan Concert,' and 'World Tour.' Notably, the group achieved a positive sentiment ratio of 92.95%. IVE ranked second with a brand reputation index of 7,665,293, representing a 63.15% increase from the previous month, while BLACKPINK secured third place with an index of 5,259,160. According to Koo Chang-hwan, director of the Korean Corporate Reputation Research Institute, the overall idol group brand big data increased by 5.51% compared to January's 80,379,475 data points, with brand communication particularly surging by 22.55%.