K-pop girl group ITZY held their third world tour concert series at the Jamsil Indoor Gymnasium in Songpa-gu, Seoul from February 13-15, marking a significant return after approximately one and a half years without touring activities. The concert series, titled 'ITZY 3RD WORLD TOUR ', coincided meaningfully with the group's 7th debut anniversary. The tour is named after their November 2025 mini-album 'TUNNEL VISION' and features the concept of sensory deprivation and immersion. The setlist combines new tracks such as 'Focus' and 'Girls Will Be Girls' alongside hit songs including 'WANNABE', 'Mafia In the Morning', and 'Dalla Dalla' to maximize engagement. The final performance on February 15 was conducted in hybrid format, combining offline concert experience with online paid live streaming through the Beyond Live platform, thereby expanding fan accessibility. Notably, unreleased solo tracks from each member—Lia, Yuna, Yeji, Chaeryeong, and Ryujin—were performed for the first time, with each member showcasing their individual talents through different genres and concepts. This solo content strategy is viewed as enhancing future expansion possibilities in music releases, concert tours, and brand collaborations. The core message throughout the tour emphasized unity with their fanbase 'MIDZYs'. ITZY will continue their world tour visiting major Asia-Pacific cities including Melbourne, Sydney, Auckland, Tokyo, Hong Kong, Kaohsiung, Bangkok, and Manila starting in April. In the context of K-pop market experiencing slower album sales, this world tour represents a strategic shift toward performance-centered global fanbase rebuilding and brand value enhancement.