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aespa's Winter Appointed as New Balance Global Ambassador - Growing Through Inner Strength

Published 2026.07.07

By Cely Editor

aespa's Winter Appointed as New Balance Global Ambassador - Growing Through Inner Strength

Winter from aespa, now in her seventh year since debut, has been appointed as New Balance's global ambassador. In an interview with Elle Korea, Winter reflected on her personal growth from trainee days to present. She shared that during her rookie years, rapid environmental changes were challenging as she searched for her artist identity, but now she focuses more on her inner self rather than external perception. Winter explained that her inner strength stems from deep thinking and continuous effort, which gives her confidence in her choices. She actively maintains emotional balance by consciously keeping calm and viewing her emotions from a distance to prevent narrow perspective. During the photoshoot wearing New Balance U520 Absolve in Dark Silver Metallic, Winter emphasized that the greatest appeal of sportswear is how it naturally reveals both inner and outer wellness.