BLACKPINK released their mini album 'DEADLINE' on February 27, 2026, achieving record-breaking sales of 1,461,785 units on its first day, surpassing AESPA's previous girl group record of 1,370,000 units from their mini album 'MY WORLD.' The album simultaneously topped iTunes charts in 32 countries worldwide. The title track 'GO' music video garnered over 21 million YouTube views within 24 hours and ranked #1 on YouTube's global trending and hot music charts. The music video showcased large-scale computer graphics depicting cosmic and natural scenery infused with Eastern philosophical symbolism. These achievements reflect the strength of Korea's fan purchasing ecosystem, the group's global influence, and K-pop's export value through visual content, while also raising questions about music consumption patterns, industry structural imbalances, and the need for public policy responses.