Published 2026.02.16
By Cely Editor
Global fitness brand Zumba collaborated with popular K-pop girl group NMIXX to create an innovative workout experience. Zumba acquired the license to use NMIXX's hit song 'RICO' for Zumba classes worldwide. The new choreography based on 'RICO' was officially launched on February 13, 2026, at 'Space 920' in Gangnam-gu, Seoul. NMIXX members attended the event and enthusiastically participated in the Zumba dance with attendees, creating an engaging and memorable experience. This collaboration demonstrates the growing global influence of K-pop and represents a successful partnership between an international fitness brand and a Korean girl group. The 'RICO' Zumba class will now be available at Zumba studios worldwide, offering a unique fitness experience that combines music and movement. This initiative showcases how K-pop continues to expand its presence in diverse global markets and entertainment sectors beyond traditional music platforms.
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